I am so happy to introduce the new & improved Events by Elaine.
While staying busy with clients, it can be very easy to overlook the business. 2014 has been a year of investing back into my entire business. After taking a critical look, I knew that the website no longer reflected my business goals and wasn't functional with modern technology. Additionally, the overall brand and message needed fine tuned. Here is the before:
I started the process at the beginning of the summer. The first step was to move to a new online home. Thanks to Squarespace, the website and blog have a great online space with a mobile friendly interface and more features. This created a custom place that is clean and simple to use.
But I knew that the look and feel of my business needed refreshing and revising. A rebrand was in order and help was needed. So I reached out to Meghan of OFD Consulting who also brought in Becky of RP Design.
Meghan wanted to start the process by giving the site a new feel that was warm and inviting. They started with a Pinterest board of colors, fonts, images and designs I loved. Here is a little peek:
From this insight, Becky created the new logo and color palette that would be the face of my brand:
Meghan then worked with me for months to create a brand that better reflected who I am. She patiently helped me revise my business focus with input on the new website and images, marketing, client services, revised the copy, and made creative suggestions such as the wonderful new homepage. Her knowledge helped create a plan for my business into the future as a small, bespoke event planning company. Without her guidance, my business wouldn't have this fresh and exiting new start.
I can't wait to see what 2015 holds!